Viewpoint – Big boost for events and tourism

The Government has announced its largest investment to date in New Zealand’s major events and tourism sector. Last week, Prime Minister Christopher Luxon and Minister for Tourism and Hospitality Louise Upston unveiled a suite of investments intended to stimulate economic growth and cement New Zealand’s reputation as a leading international destination.

The new $70 million package is designed to attract world-class concerts, festivals, and sporting events, invigorate communities and provide vital support to regional centres. Tourism is already New Zealand’s second-largest export, generating $17 billion annually and employing nearly 200,000 people; this significant funding aims to further elevate the sector.

A key component is a $40 million events attraction package to secure large-scale international events from 2026 onwards. An additional $10 million events boost fund will support current events and attract new global opportunities. Recognising the need to strengthen the appeal of regional areas, including Northland, a further $10 million will fund a regional tourism boost campaign to encourage visitors beyond the main centres.

Up to $10 million is also allocated to upgrading tourism infrastructure, including popular cycle trails. Every dollar invested in live performance yields more than triple the value for local businesses such as restaurants, hotels, shops and suppliers. By attracting more international visitors and offering New Zealanders more opportunities to experience global events, these initiatives are expected to create jobs, boost confidence, and drive growth nationwide.

These investments are part of the Government’s broader strategy to keep communities vibrant, regions thriving and to reinforce New Zealand’s status as a premier and enduring destination for both tourists and major international events. It’s the kind of innovative thinking that will transform New Zealand.